Remember the story about the deaf and blind Brazilian man who was able to follow the action in the World Cup with a little help from his friends?
It turns out that the people at Budweiser saw it too, and decided to make its 2018 World Cup interactive beer cups do more to share the experience and be inclusive, Brandchannel reports.
The special cups now light up and vibrate to transmit the action to deaf and blind fans.
As Budweiser's marketing puts it, “To celebrate the World Cup we created a cup that lights up with fan energy. But after meeting Jose, Sergio, and Allen we made a modification. Although they cannot see the game, they feel it as much as any fan.”
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